Marketing

Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing

Marketing management

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product.

Marketing ethics

Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media ethics.

Marketing effectiveness
Market research
Market segmentation
Marketing strategy
Marketing management
Market dominance

Frameworks of analysis for marketing ethics

Possible frameworks:

* Value-oriented framework, analyzing ethical problems on the basis of the values which they infringe (e.g. honesty, autonomy, privacy, transparency). An example of such an approach is the AMA Statement of Ethics.[1]
* Stakeholder-oriented framework, analysing ethical problems on the basis of whom they affect (e.g. consumers, competitors, society as a whole).
* Process-oriented framework, analysing ethical problems in terms of the categories used by marketing specialists (e.g. research, price, promotion, placement).

None of these frameworks allows, by itself, a convenient and complete categorization of the great variety of issues in marketing ethics.

Marketing plan
A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives.

Marketing research
Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services.

Internet marketing
Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products

Viral marketing
The buzzword s viral marketing and viral advertising refer to marketing techniques that use pre-existing social network s to produce

Multi-level marketing
Multi-level marketing (MLM), (also called network marketing is a term that describes a marketing structure used by some companies as part.

Affiliate marketing
Affiliate Marketing is an Internet -based marketing practice ... affiliates for each visitor or customer brought about by the affiliate's marketing

Marketing mix
The marketing mix is generally accepted as the use and specification of the 'four Ps' describing the strategy position of a product in the companies.

Search engine marketing
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote website s by increasing their visibility in search .

Quantitative marketing research
Quantitative marketing research is the application of quantitative research techniques to the field of marketing.

Advertising
Public service advertising , non-commercial advertising , public interest advertising, cause marketing

Promotion (marketing)
It is one of the five key aspects of the marketing mix (The other four elements are product marketing

Engagement marketing
Engagement marketing, sometimes called "experiential marketing," "event marketing", "live marketing" or "participation marketing.

Social marketing
Social marketing is the systematic application of marketing , along with other concepts and techniques, to achieve specific behavioral

Agricultural marketing
Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer.